WhatsApp Business

WhatsApp Business is the standard WhatsApp with tools added for anyone running a business through it, which in many countries is how a large share of small businesses actually operate. It is free to download and keeps the free messaging and calling that customers already use, meaning no one has to install anything unfamiliar to reach you. Automation handles the messages that arrive when you cannot. Quick replies save answers you type constantly, so the same question about opening hours or delivery costs takes one tap rather than being retyped for the four hundredth time. Away messages respond automatically outside working hours, which sets expectations rather than leaving a customer wondering whether you saw their message at midnight. A greeting message introduces you to somebody making first contact. Labels organise conversations into categories such as new customer, awaiting payment or order complete, which turns an inbox into something closer to a simple order system. A business profile carries your address, hours, website and description, so customers get the basic facts without asking. A catalogue displays products with prices and photographs inside the chat, letting somebody browse without leaving the conversation. Status updates share offers and news with everyone who has your number saved.